Here is a great post about how to integrate your social media presence: http://smartblogs.com/socialmedia/2009/10/05/how-to-integrate-your-social-media-presence/
If you are ready to use social media platoform in your everyday work, take a time out to learn the rules of each.
Many companies get used to use facebook or twitter just to post their news without any further activities. But social media is a rich tool for communication with your customers. This communication allows you engage people to follow you on twitter or become a fan on facebook. And the key success factor is to be engaged in discussions, helping them and RTing their posts.
MP.
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